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Young drivers at risk from poor tyre care
Wed, 06 Nov 2013YOUNG DRIVERS are putting their lives at risk by not looking after their cars’ tyres. A survey by Tyresafe and insurer Ingenie has found that more than a third of young drivers aged 18-25-years old had never checked their tyres for tread depth and a quarter had not checked the tyres on their car for correct pressure ever. The survey found that better education is needed to tell young drivers of the important of looking after the tyres on their car.
MINI John Cooper Works Countryman: The mad MINI marketing begins +video
Mon, 12 Mar 2012MINI John Cooper Works Countryman with a man on the roof - Expect the Unexpected With the debut of the MINI John Cooper Works Countryman at Geneva 2012, MINI starts its marketing with another off-beat video. If there’s one things that’s a certainty in the world of MINI – apart from a new variant every four days – is that any new launch gets promoted with slightly bizarre videos. And the new MINI JCW Countryman is no exception.
Former GM exec Joel Ewanick joins Fisker
Tue, 27 Nov 2012Fisker Automotive has hired ousted General Motors' global marketing boss Joel Ewanick to be interim chief of global sales and marketing for the maker of luxury plug-in hybrids. Ewanick, 52, will replace industry veteran Richard Beattie, 58, who announced his retirement Monday, Fisker spokesman Roger Ormisher said. Ewanick has been working with Fisker as a marketing consultant for at least six weeks and will fill Beattie's role until a full-time replacement is named, Ormisher said.