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Race2Recovery gets set for second Dakar Rally

Race2Recovery, a rally-raid team filled mostly with disabled veterans, is headed to its second Dakar Rally in two years. The team took its two Defender-based Wildcat rally trucks, one T4 competition truck, one T5 support truck and two Land Rover Discovery (LR4 in the U.S.) support vehicles to the Le Havre port in France for scrutineering. Then they joined 650 other competitors in loading the ships bound for South America.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

World's first 360deg car camera

By Tim Pollard Motor Industry 15 October 2007 08:27 First Nissan brought us Birdview sat-nav giving us overhead, 3D mapping; now it's launching a parking camera that can see all around the car. Owlview anyone? Clearly Nissan has missed a trick here, as it's calling its new gadget the rather more sober Around View Monitor.