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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

New Maserati Ghibli Leaks UPDATED: Now Official

The new Maserati Ghibli – the new, smaller version of the Quattroporte – has leaked ahead of a reveal later this week and a debut at the Shanghai Motor Show. Update: Maserati has now officially revealed the Ghibli with the same three photos we published. Apart from the information below, the only other confirmation is that the new Maserati Ghibli will also be offered with the first diesel engine in a Maserati, allowing it to compete with cars like the Audi A6 and the Jaguar XF 3.0 litre Diesel S.

CDR Trend Insight – Downsizing the ‘Allroad’ Aesthetic

The ‘Allroad' aesthetic is trickling down to the A-segment. The look is so-called because it was led by Audi's range of Allroad products, which raise the ride height, add lower body cladding and subtly change detailing of the mainstream estate car products. Volvo's XC and Skoda's Scout models do similar things, but until now, we've not seen this aesthetic approach applied to the smallest segment of cars.