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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

MINI E – be a UK tester

MINI are looking for field testers in the UK to trial the MINI E But don’t think it will be a freebie. It may be far more advantageous to MINI than the Test Driver, but MINI are charging around $850 a month in the US for the privilege of testing the MINI E so, although MINI hasn’t released details of cost in the UK, you can bet it will be a similar amount. Still, people like to feel special, and an electric MINI is something ground-breaking.

New System Needed To Highlight Risks Of Prescription Drugs, Says IAM

THE Institute of Advanced Motorists (IAM) has raised the issue of prescription drug labeling, after finding that many drivers believe the product information could be more comprehensive. In a survey based on 2,376 responses, only half of drivers asked felt prescription drug labelling is clear enough on medicines. This exercise comes after the government announced earlier this year that a drug-driving bill will be introduced, and will include chemicals which can be found in prescription drugs.