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Canada urged to adopt European car safety standards

CANADA has been urged to adopt European standards for new vehicle safety by the president of Mercedes-Benz Canada. Tim Reuss told reporters that if EU rules, which apply to all cars built by European industrial powerhouses like Mercedes and the Volkswagen Group, were in place Canada would already have new, more efficient, safer cars. At present Mercedes cannot import the A-Class because of the expense associated with modifying it to conform to Canadian safety requirements, and Mr Reuss argues that the current approach lacks common sense.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

General Motors Europe opens new Design Center

Being a car designer is often percieved as a glamourous occupation, but few people realise that this typically means working in some of the least inspiring places. Wolfsburg, Detroit and Birmingham are just a few of the locations that are home to some of the largest populations of car designers around the world. GM Europe's location in Russelsheim, Germany is also one of the less glamourous locations but the new design center building opened this week aims to redress the otherwise rather industrial feel of the place where tomorrow's Opels and Saabs are created.