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Jaguar F-Type: ‘Desire’ the movie released

A part of that has seen Jaguar rope in Lana del Rey as a headline act for the launch and as the chanteuse on a new short film commissioned by Jaguar from Ridley Scott Associates to feature the F-Type in a dramatic role in a half-decent short film. Now, with the new F-Type finally in dealer showrooms in the UK, the pieces of the puzzle have come together and ‘Desire’ has premiered at the London Sundance Festival, and you can view it below. Starring the Ginger Etonian – better known as Damien Lewis and dressed by Burburrey (every penny helps) - Shannyn Sossamon and Jordi Mollà, Desire is a story of “real adventure; a story of betrayal, retribution, passion and greed.”  We hope that’s not meant to encapsulate the F-Type’s target customers.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Scion iQ (2011) revealed

The 2011 Scion iQ - a Toyota iQ in any other place - will hit the US market The Scion name is one of those car ‘Makes’ that is well known over there but unheard of over here. So although the headline will mean something to our Colonial Cousins, most in Blighty won’t have a clue. So before we cover the Scion iQ, perhaps we ought to cover Scion in general.