Rich Porter Tech Td85 Distributor on 2040-parts.com
Albuquerque, New Mexico, US
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Fiat and Chrysler get in to bed together
Tue, 20 Jan 2009Before Christmas the CEO of Fiat was reported as saying that he believed that the current malaise in the car market (and any other market, for that matter) would result in the rationalisation of the industry, and see just a handful of big players come out the other side. His words now seem prescient, as it has been announced today that Fiat and Chrysler have effectively entered in to a partnership. Fiat takes a 35% stake in Chrysler The partnership, with Fiat taking 35% of Chrysler, means a number of benefits for both companies.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Top Global Car Brands 2012: Toyota, Mercedes, BMW, VW, Honda, Ford & Hyundai
Wed, 03 Oct 2012Interbrand has released its 2012 Top Global Brands rankings for 2012 with Toyota, Mercedes, BMW, VW and Honda the top four car brands. Last year, when we had the 2011 Top Global Brands revealed, Toyota managed to come at the top despite a year beset with the woes of the Tsunami. And for 2012, Toyota has hung on to its top automotive brand gong with a brand value of $30.28 billion.