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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

Aston Martin and Mercedes tie-up over Lagonda

Probably the biggest surprise of the Geneva Motor Show was the arrival of the Lagonda Concept. Although the revival of the Lagonda Marque had been much speculated upon, particularly with Lagonda celebrating its 100 year car making anniversary this year (an all the marketing opportunities that offers) no one had seen a super-luxo SUV on the horizon. Lagonda Concept - Based on the Mercedes Benz GL Most car journos attending, us included, did react fairly negatively.

The fall and rise of the budget car

Twenty years ago, the classic bargain brands like Lada seemed to be going the same way as the Soviet empire that spawned them. Woefully dated and badly made, only a weirdo would have bought a new Lada rather than a second-hand model from Ford, Vauxhall or VW. However, one of the big trends in the car industry today is the re-emergence of bargain cars.