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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Umea Institute of Design degree show 2009

Masters students from Sweden's Umea Institute of Design recently exhibited their final-year projects at the university's annual degree show. Featuring the work of both graduating diploma students and those completing the first year of their MA in Transportation Design, this year's exhibition brought together a diverse range of themes, ranging from futuristic interpretations of existing brand DNA to new concepts in car production, usage and forms. These are the highlights.

Range Rover Sport 2014 Product Video arrives

Just yesterday we had the first official confirmation from Land Rover of prices and specs for the new Range Rover Sport (although we actually published them some time ago) and Land Rover has now released a new product film of the RRS – a glorified video commercial, if you like. But unlike the RRS videos we had when the Sport first appeared, this video is much slicker and does manage to convey much better what the new Sport has on offer. From an opening showing design sketches of the new Sport, we get the Sport driving on a banked track, on deserted B-roads and off-road too.