Ridetech 90003069 - Steering Pitman Arm on 2040-parts.com

McLaren MP4-12C in Abu Dhabi – on video & in pictures

McLaren MP4-12C in Abu Dhabi McLaren are opening dealerships across the Middle East, hence new photos and video of the MP4-12C. If you sell supercars – or any sort of car that costs an arm and a leg – the Middle East is always going to be an important market for you. Which goes some way to explaining McLaren’s photos and video of the MP4-12C in Abu Dhabi.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW to launch app for music on demand

BMW is partnering with online-music-service provider MOG to develop an application that allows on-demand music to be streamed inside its cars. The service launches with the BMW 6-series this fall. The MOG app for the BMW Apps option has on-demand streaming with unlimited, ad-free listening; mobile storage for music, and the ability to search, tag songs or listen to curated content.