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Back to basics for VW, says Walter de Silva

By Adam Towler Motor Industry 25 June 2008 13:01 It was an odd place for an inside line into what future Volkswagens will look like, but when head of VW Group design Walter de Silva invited CAR to the old Fiat Lingotto factory in Turin - now a conference and shopping centre – we could hardly say no. De Silva described VW as being immersed in a 'process of defining their design language' which could be read as ‘we’re still sucking our designer thumbs to see what happens’. Audi, De Silva said, had already been through that process and its design DNA was ‘understood by everyone in the company, right down to the smallest details'.

Audi A2 concept (2011) first official pictures

The original Audi A2 was ahead of its time – it was small and fuel efficient, but its all-aluminium construction made it costly before the world was ready to pay a premium for a small car. But now it’s back, and to preview the new A2 being launched in 2015, Audi is unveiling this A2 concept car at the 2011 Frankfurt motor show next week. What is the new Audi A2?

Jeep hides ad in 'Saturday Night Live' skit, sort of

Jeep did something over the weekend that we've never seen before -- probably because we're too young. It didn't place its product in a show, which has become more and more common. “We can take my Prius, it has navigation!” And it didn't quite make a commercial spot, in the traditional sense, at least.