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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

The Saab Saga – now it’s a share sale to raise cash

Saab Saab sell shares to GEM Global We’re not really sure we see how on earth the announcement from Saab that they are selling shares to raise funds is going to work. But we’ll report it anyway. The information we have is that Swedish Automobile is going to issue shares to help pay the outstanding bills it has, and to meet unpaid salaries for white collar workers.

Tyre kickers cost industry millions

CUSTOMERS who have no intention of buying a used car are costing dealers millions of pounds every year in wasted time and lost purchases. By taking up the time of sales staff and keeping them away from genuine buyers, so called ‘tyre kickers’ soak up time touring showrooms and asking questions. Some will even take a test drive while having no intention to buy a car.