Call for ban on on vehicle-side advertising

ALL ADVERTISING and promotional banners on commercial vehicles should be banned as they are distracting to other drivers and tempt them to use mobile phones while driving. This is the call from Flexed, a car leasing company, which has carried out a survey that shows a quarter (23%) of drivers admit to trying to type a website address into smartphone after seeing an advert on a lorry. A further 10% of drivers admitted they had tried to take a camera phone photo of an advertisement on a commercial vehicle to use later.

Ford adds new Fiesta Style; drops Fiesta Studio price

Ford Fiesta - seeking buyers further down the range Yesterday we got a new Fiesta limited edition in the Sport Special Edition and today we see Ford tweaking the bottom end of the Fiesta range to get more footfall in its showrooms. In comes the new Fiesta Style, from £9,995, which gets most of the cheap-looking bits on the body painted instead of being just plastic, and a few appealing toys like one-shot electric windows, driver’s seat height adjustment, remote locking and CD with aux in the standard kit list. Oh, and 15″ wheels with covers (perhaps that’s not such a big selling point).

Vote: Would you buy a Toyota Etios Cross?

Millennials are our future, God help us all, and automakers are still trying to figure out to get this supposedly car-averse demographic to part with its money. Of course, the real reason many Millennials aren't buying cars is because they don't have much money to part with. And, in that respect, they're in the same shoes as consumers in developing markets.