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Jaguar SUV (C-X17) gets a new paint job & 5 seats: Guangzhou Motor Show

Jaguar SUV (C-X17) gets a new paint job & 5 seats Jaguar are certainly making the most of their SUV Concept – the Jaguar C-X17 – with the latest version arriving at the Guangzhou Motor Show in China this week. At first glance, the C-X17 looks to have moved on from the original concept’s blue paint job – via the silver repaint for Dubai – to a half decent shade of gold to appeal to Chinese buyers. But the China C-X17 actually goes a bit further than that by taking the C-X17′s four-seat configuration and adding an extra shaped seat in the back for a proper five-seat layout. There’s also some added luxury in the form of wood veneer door panels.

Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Jaguar F-Type: ‘Desire’ the movie released

A part of that has seen Jaguar rope in Lana del Rey as a headline act for the launch and as the chanteuse on a new short film commissioned by Jaguar from Ridley Scott Associates to feature the F-Type in a dramatic role in a half-decent short film. Now, with the new F-Type finally in dealer showrooms in the UK, the pieces of the puzzle have come together and ‘Desire’ has premiered at the London Sundance Festival, and you can view it below. Starring the Ginger Etonian – better known as Damien Lewis and dressed by Burburrey (every penny helps) - Shannyn Sossamon and Jordi Mollà, Desire is a story of “real adventure; a story of betrayal, retribution, passion and greed.”  We hope that’s not meant to encapsulate the F-Type’s target customers.