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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Video: Audi Le Mans driver Allan McNish explains ‘eliminating luck’

Audi is ramping up its efforts for the 24 Hours of Le Mans both in the pit and in the marketing office. The company has created a new 3-D video called A Day in the Life of an Audi Driver. The video shows Audi Team Joest driver Allan McNish talking about the hundreds of people and hundreds of hours that go into planning for something such as Le Mans.

Mercedes accidentally publishes the first 2014 Mercedes S-Class photo

The image has since been removed, but not before it escaped in to the wild to give us our first official view of the new S Class, a car which has always set new standards in equipment and safety with each new launch, and the 2014 S Class will be no different. What will be different is the range of models we expect to arrive in the next few years, from standard and long wheelbase S Class through an S Class Coupe, S Class Convertible and a super-luxury S Class Pullman, which will effectively replace Mercedes’ failed Maybach adventure. The new S Class looks less bulbous than its current incarnation, with the bulging rear wheel arches gone and a slimmer look all round.