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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

New Porsche Panamera GTS takes to the track (video)

New Porsche Panamera GTS takes to the track The new Porsche Panamera GTS is the latest Panamera variant to arrive – the ninth Panamera, no less – and is, as all Porsche GTS models are, a harder-edged take on the more mainstream variants. With its naturally aspirated 4.8 litre V8 producing 425bhp, and pushing those horses through a PDK ‘box to all four wheels, the Panamera can scoot to 62mph in a very respectable 4.5 seconds on its way to a top speed of 179mph. Not bad for a big saloon car that eschews forced induction and can carry proper-sized passengers in comfort.

Saab parent company to sell Spyker luxury brand to U.S. firm

Saab parent company Swedish Automobile plans to sell its Spyker luxury-sports-car brand to U.S. private-equity firm North Street Capital for about $44 million. Spyker has been careful to point out to European news sources that the agreement has not been made final.