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Ford enlists James Franco, Rob Riggle for pre-Super Bowl ad

The wizards of Dearborn have decided to forego purchasing time during the Super Bowl and instead are running a 90-second Ford Fusion Hybrid spot between the coin toss and the kickoff, according to our colleagues at Automotive News. Polymath James Franco stars as Rob Riggle in the above teaser. There is a tiger.

New SEAT Leon SC: Price from £15,370

The new SEAT Leon SC (3-door), which debuted at the Geneva Motor Show last month, will cost from £15,370 for the S 1.2TSI. Not only is the Leon SC cheaper than the Hatch, SEAT has gone to some trouble to differentiate the two with the SC getting a lower roofline, more steeply raked windscreen and new tailgate, as well as being 35mm shorter. Despite which the Leon SC still has decent leg and head room in the back and a boot that’s as big as the Leon hatch.

Toyota says Prius plug-in gets 65 mpg

Toyota Priuses with plug-in hybrid technology are averaging 65 mpg in combined gasoline and electric-mode testing. "That is real-world driving," said Bill Reinert, Toyota Motor Sales U.S.A.'s national alternative-fuel vehicle manager. "I ask my guys to drive them as you drive your normal Prius." By comparison, the redesigned 2010 Prius, a parallel hybrid with nickel-metal hydride batteries, will have an estimated 50 mpg rating.