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New World Record is not child’s play
Wed, 14 May 2014THE NATIONAL MOTOR MUSEUM is celebrating its success in setting a new World Record for the longest line of toy cars. To achieve the record, the museum gathered 24,189 model cars and laid them bumper to bumper to create an unbroken line that stretched for 1910-metres. Snaking its way around the museum’s grounds, the line of toy cars more than trumped the previous record of 14,310 toy cars.
Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Maserati head to India
Sat, 09 Apr 2011Maserati Quattroporte will be the big seller in India It’s not a surprise that Maserati has announced it’s going to enter the marketplace in India, very sensibly in partnership with Indian luxury retailer the Shreyans Group, who also import Ferrari. After all, just about every other car maker is rushing headlong to the sub-continent to cash-in on India’s booming economy and Maserati wants a piece of the action. It doesn’t matter whether you’re Tata selling the Nano for a plate of rice and a cow’s udder, or Bugatti wanting a Maharajah’s Palace in exchange for their hypercar, it’s boom time in India at almost every level of consumption.