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Saab: Muller seeking €600 million Chinese Bank loan to placate GM
Thu, 08 Dec 2011Saab €600 seeking million China Loan Victor Muller is seeking a €600 million loan from a Bank in China to allow Saab to survive and circumvent GM’s objection to Chinese ownership. We’re not sure if this is ‘Plan B’ or whether we’re way beyond that now. But the latest ‘Save Saab’ pitch from Victor Muller is to acquire a €600 million loan from a bank in China to save Saab.
Ferrari 458 Spider to debut at Frankfurt 2011
Tue, 09 Aug 2011Ferrari 458 Spider will debut at Frankfurt 2011 The Ferrari 458 Italia is perhaps the best car Ferrari has ever made. And Ferrari are going to make sure they make the most of the 458′s status as the best supercar in its class by introducing the Ferrari 458 Spider at next month’s Frankfurt Motor Show. The big news for the 458 Spider is that it’s going to get a folding hardtop instead of the canvas roof the 430 Spider got.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.