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New fuel-economy labels will baffle buyers, survey says
Wed, 06 Oct 2010A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.
Revolutionary seat design offers new possibilities
Fri, 03 Aug 2012Lufthansa has introduced an innovative business class seat, the result of five years of development by design agency PearsonLloyd. PearsonLloyd has decided to move away from the conventional technique of placing seats in different directions to allow reclining and has opted to arrange the seats in a ‘V' formation. This does not mean there is any invasion of personal space – far from it, as when passengers lie down their seat's consoles hide their heads.
GM delays innovative new diesel truck engine
Tue, 10 Mar 2009General Motors' deteriorating financial situation has caused the company to delay one of the most advanced engines that it has ever designed, a 4.5-liter diesel for light-duty trucks. "We have to make tough decisions right now," GM Powertrain spokeswoman Susan Garavaglia said. Truck enthusiasts were eagerly awaiting the engine, which would have started production next fall at GM's plant in Tonawanda, N.Y.