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Hyundai to badge premium cars as ‘Genesis’?

Will Hyundai's premium cars - like the Equus (pictured) - get a Genesis badge? Reports from the US say that Hyundai is considering badging their premium cars as ‘Genesis’, although there will be no Genesis ‘Brand’. The rumours that Hyundai want to move in to Lexus and Infiniti territory by creating a luxury sub-brand – Genesis being the favoured moniker – have been doing the rounds for years.

First Hyundai ix35 FCEV Hydrogen-powered cars delivered

The first production, hydrogen-powered Hyundai ix35 arrives in Copenhagen Hyundai has been threatening to deliver the first production hydrogen-powered ix35s in Europe for a while, and now its finally happened. Fifteen 1×35 FCEVs have been delivered to the City of Copenhagen during the opening ceremony for the first hydrogen refuelling station in Denmark and will be used by the City of Copenhagen as part of their municipal fleet, and demonstrate in the process that FCEVs are a practical proposition. Hyundai has been deploying prototypes of the ix35 FCEv across Europe for the last couple of years as it works to raise awareness of the technology and drive the impetus for a pan-European hydrogen refuelling network, with EU policy makers having access to the ix35 FCEV and 100 European businesses getting a chance to play at a recent event in Berlin.

Mazda outlines weight-loss program

Mazda Motor Corp. will reduce its vehicle weights by at least 220 pounds beginning in 2011, with a combination of lighter-weight materials, smaller vehicle footprints and new engineering processes, a top executive says. The typical Mazda vehicle has gained 80 pounds with each successive redesign, “mostly in larger tires and wheels, and safety equipment,” said Robert Davis, senior vice president of product development and quality for Mazda North American Operations.