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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Audi R8 – Now it’s the video

We’ve been waiting for the Audi R8 V10 for some time. But now it’s getting close Audi are busy teasing us with one little snippet or another. First we had the Audi R8 V10 images.

CAR tech: who's to blame for your car's terrible fuel economy?

In early 2013 Audi lost a case brought by the Advertising Standard Agency (ASA) because of ‘misleading’ fuel economy figures used in an advert, after a customer complained they couldn’t get anywhere near the 68mpg quoted. The court case once more exposes the yawning gap between officially sanctioned mpg figures and those experienced by owners. A recent study by the Independent Council on Clean Transportation (ICCT) looked at cars sold in the UK and Europe, and discovered the difference between official mpg figures and real-world driving had grown from 8% in 2001 to a barely believable 21% in 2011.