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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Las Vegas Motorcycle Auctions show strong results, easy access

Results are in for Bonhams fourth annual Las Vegas motorcycle auction, and the ancient British firm sold a whopping $3.3 million worth of motorcycles at its Thursday night event at Bally's on The Strip, with some fairly high-dollar bikes setting records. One of the Ducatis from the Silverman Museum Racing Collection lead the field, as it no doubt had on the track back in its day -- with a record $175,500 hammer price after what Bonhams called “spirited bidding.” The 1978 Ducati 900 NCR was in great shape after its spirited competition life. Next-highest seller was a 1940 Harley-Davidson EL from the Pierce Family Museum Collection that sold for $159,000.

Nissan teases all-new 2014 Qashqai crossover

Nissan has revealed a teaser image of the next Qashqai, the all-new second-generation version of its ground-breaking crossover, which is due to go on sale in 2014. The real thing is set to be unveiled on Thursday 7 November 2013, and Nissan is promising the new Qashqai will “redefine the crossover sector and set new standard across the board.” On Bing: see pictures of the Nissan Qashqai Find out how much a used Nissan Qashqai costs on Auto Trader This is no small matter for Nissan – in fact, the firm describes the new Qashqai as the most significant car in its modern history, the original version having defined an entirely new sector of the marketplace. If the Qashqai didn’t strictly invent the crossover concept, it certainly made it popular beyond even Nissan’s wildest dreams, offering buyers an SUV-style image with the running costs and driving dynamics of a conventional family hatchback and the practicality of a people carrier.