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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Porsche Panamera S Hybrid was Porsche’s Geneva hybrid

Porsche Panamera S Hybrid - Revealed at Geneva I Know. You’re shocked. Porsche had teased us by saying they were bringing a hybrid to Geneva to reveal.

Audi lights up for the shortest day

AUDI UK has created a stunning series of low-light photos to celebrate its success this year, just in time for the shortest day of the year. The seven photos use a technique called ‘light painting’, where a stationary object in the dark is lit up by a small hand-held light to selectively brighten areas over a long exposure period to eventually create an unusual-looking end result. To the trained eye it looks like Audi has supplemented the photographer’s torch with static lighting to increase the beauty of the end result, but there’s no doubting their success.