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Apple and Ferrari—What could be better?

Recently a press release popped into my email (remember when we used to say “came across my desk”?) that said Eddy Cue, Apple's head of Internet software and services, has joined Ferrari's board of directors. The statement said while on the board Cue, a Ferrari owner, will “aid with his experience in Internet-based commerce.” My two cents: It's a brilliant move for both parties, and the ramifications could be huge. Think about it: Does this mean Apple wants to make stuff for cars?

New Jaguar XJ – The design

The design of the new XJ is a big style departure for the Big Cat Design So where were Jaguar to go with the design of the new XJ? Did they stick with a pastiche of the original or go with a contemporary design? They really had no choice – they had to bring the Big Cat in to the 21st century.

Q by Aston Martin – wonder where they got that name from?

Q by Aston Martin - whatever you want Aston Martin has revealed a new customisation programme for their cars – Q by Aston Martin – which debuts at Geneva. Q by Aston Martin is AML’s latest ploy to garner more revenue from their cars, and is said to bring together Aston Martin designers, engineers and craftsmen (and women, no doubt) to offer buyers of Aston Martins the ultimate choice in personalisation and customisation. The photos of some of the possibilities Aston Martin sent us do show the sort of modifications we would often take the michael out of.