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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.

503-hp Volkswagen GTI concept headed to Worthersee?

Volkswagen has issued a series of official design sketches hinting at the appearance of a radical open-top concept car to be unveiled at the Worthersee fan meet in Austria on May 29. Called the GTI Roadster, the new two-seater was originally conceived as a virtual three-dimensional image in a joint cooperation between Volkswagen and Sony for inclusion in the PlayStation “Gran Turismo” video game series. But with enthusiasm for the low-slung roadster running high among its design team, Volkswagen has decided to turn it into a full-size concept in homage to a long history of GTI models.