GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Out of this world: Land Rover to send people into space

Land Rover is a company all about adventure. It’s constructed its reputation on building cars that can explore our planet to the full – and now it’s going beyond the Earth. Seriously.

Cash for clunkers: Is it ready for prime time in America?

One proposed solution to prop up new-car sales in the United States involves paying bonuses to owners of older vehicles who send their cars to the scrapyard and buy new ones. Proponents say that not only does the auto industry benefit, but so does the environment, as emissions decrease and fuel economy typically improves in newer models. Critics, however, say that scrapping older vehicles hurts collectors by reducing the number of older models available and also hurts those least able to afford to buy newer vehicles by driving up the price of used cars.