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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Honda NSX supercar (2013) testing on video

The new Honda NSX isn’t just motor show fantasy: it’s headed for production, and here’s the first image of the hybrid supercar in testing. This very NSX prototype will lap the Mid-Ohio Sport Car Course racing circuit in Ohio, USA, ahead of the Honda Indy 200 IndyCar Series race on 4 August 2013. It’ll be the first time the new NSX has turned a wheel in anger in view of the public, as it gears up for a showroom debut in 2015.

Peugeot 508 – Price & Spec detail

Peugeot 508. Prices start at £18,150 Three months on from the public debut of the Peugeot 508 at the Paris Motor Show – and three months before it hits the road in the UK – Peugeot has dropped us details of the model and engine range – and the all important Peugeot 508 prices – to help buyers find a reason to toddle off to their local Peugeot dealer and stick an order in. This early – and without having driven the 508 – we can’t say if it’s a good car or not.