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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Bentley SUV: first picture revealed

Bentley has revealed the first official image of its new SUV, which is due to go on sale in 2016. Although the new car is effectively set to rival the upper end of the Range Rover model line-up, Bentley is keen to emphasise the new SUV’s exclusivity, saying that it will be the most luxurious and powerful SUV on the market. Speaking at a press conference in London today, Dr Wolfgang Schreiber, chairman and chief executive at Bentley Motors, said: “It will create a completely new segment in the SUV market.” First revealed as the EXP 9 F concept car back at the Geneva Motor Show in 2012, the new SUV will be crucial to Bentley as it looks to increase its sales over the next few years.

College Exhibition: IED Degree Show 2008

Graduating students at the Istituto Europeo di Design of Turin (IED) recently completed a project created in association with BMW. The projects, presented at an exhibition entitled ‘Designing the BMW of 2015', followed a brief to design a car by interpreting the language evolution and the trademark essence in view of the company's future perspectives. Students were asked to research the needs, tastes and lifestyle of 35 year old individual in 2025 and find inspiration in natural elements (sun, sea, wind and earth) and in forms of expression (music, painting and art).