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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Royal College of Art show 2014: the concept cars

By Tom Gregory Motor Shows 20 June 2014 14:54 One of the world's top automotive design courses has revealed 12 cars of the future, penned by wannabe designers who could be working on production cars soon. Graduate students at the Royal College of Art in London were asked to create cars of the future, with a focus on sustainability and striking a real emotional chord with consumers. Read on to find out more: warning designer imaginations are on the loose...  Virtuous - the honest EV by Daniel Quinlan Quinlan's chunky two-seat electric car builds on the freedom of using EV power compared with a traditional petrol powertrain.

Tornadoes halt output at Mercedes, Toyota plants in South

Violent weather across Alabama, Georgia and Tennessee has halted production at Toyota and Mercedes-Benz plants in Alabama, as emergency workers try to assess two days of damage in the region. On Wednesday, a mile-wide tornado destroyed parts of Tuscaloosa, Ala., damaging the Mercedes-Benz U.S. International auto-assembly plant just north of the city.