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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

TVR sale latest

By Tim Pollard Motor Industry 08 February 2007 04:17 More than 30 parties have expressed an interest in buying the remnants of TVR, the sports car maker which crashed into administration over Christmas - and the factory could move to Asia. Administrator PKF (UK) LLP has spent the past month clarifying the assets of Blackpool Automotive Ltd, the company that ran the Blackpool factory, and it in fact holds several trump cards that could prevent the Russian owner switching production overseas. The sale advert in the Financial Times reveals that Blackpool Automotive controls the TVR trademark in Europe and the US, as well as all the intellectual property rights and tooling for the sports cars.

MINI Goodwood Price? A cool £41k

MINI Goodwood - more than twice the price of a Cooper S We did wonder, tongue in cheek, when BMW revealed they were making the MINI Roller – the MINI ‘Inspired by Goodwood’ – if we would see the first MINI with a list price of £50k. Of course, even BMW aren’t bold enough to make a production MINI – even one with Rolls Royce fairy dust sprinkled on at Goodwood – cost so much. But they’ve come damn close.