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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

New Range Rover ‘Ultimate’ and Range Rover Sport RS confirmed

The Range Rover Autobiography Black (pictured) The arrival of the new Range Rover in 2012 pushed the Range Rover even more upmarket, with the £100k Range Rover becoming a norm and some buyers speccing their RRs way beyond that. Land Rover has already responded to the obvious desire of buyers to make their Range Rovers more and more opulent with the arrival of the Range Rover Autobiography Black (pictured above) with an even greater standard spec and a longer wheelbase too. But now it seems Land Rover are starting to ready themselves for the inevitable arrival of Bentley’s SUV in the next couple of years (and probably and SUV from Rolls Royce too) with an even higher spec model.

Volvo XC90 gets a facelift for 2012 – just

2012 Volvo XC90 Facelift - very minor tweaks The Volvo XC90 has been with us for the best part of a decade without any major changes, thanks mainly to Ford pulling the plug on a new XC90 a few years ago. But the outlook is much brighter since the Chinese took the reins at Volvo and we’re certain there’s a new XC90 ready to surface in 2012. But for now Volvo has decided to give the current XC90 a bit of a tweak to take it through to the launch of an all new model.