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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Mercedes E Class gets AMG Pack

Mercedes quietly unveiled the 2009 Mercedes Benz E Class at Detroit. Quietly, because it wasn’t actually planned, but due to details leaking out ahead of the show, it seems Mercedes decided they may as well get the reveal over. Bigger than the last generation E Class, the new E Class gets a complete styling overhaul, with a new style in keeping with Mercedes more recent ‘Family’ looks.

Subaru BRZ (2012) - more on FT-86's shy sister

Since the joint venture between Toyota and Subaru was announced in 2009, we've seen four concept cars from Toyota of its version, the FT-86/Scion FR-S. But barring some unfortunate-looking Impreza based engineering mules, we've yet to see the Subaru edition. That situation didn't change at the recent 2011 Frankfurt Motor Show, where Subaru once again exhibited the rear-drive platform of what we now know will be called the BRZ with a transparent bodyshell rather than production panels.