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Aston Martin to axe a third of jobs

Aston Martin today announced 600 potential redundancies. It is consulting with the unions to lose 300 permanent jobs and 300 temporary staff By Tim Pollard Motor Industry 01 December 2008 14:00 Aston Martin announced at 2.00pm today that it is to cut a third of its UK workforce in a response to a slump in sales. The company, based in Gaydon, Warwickshire, said it today launched a consultation with the unions to cut 300 permanent jobs and 300 temporary posts – out of a total of 1850 employees.

BMW boss tells the truth about electric cars. And then has to apologise for doing so.

BMW US CEO Jim O'Donnell - "EVs won't work for more than 90% of drivers" Really, you do have to ask what kind of barking mad world we live in when the boss of a car company is forced to apologise for telling the truth, simply because it upsets a vocal minority (and his bosses, no doubt) We’ve been banging on for years about how useless electric cars are as a replacement for the internal combustion engine, and how they are really only viable as inner-city runarounds and as toys for the better-off. Even then, electric cars have their problems. As inner-city cars EVs certainly do the local environment a favour by transferring emissions to the point of electricity generation instead of the point of use.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.