BMW 0 Series revealed? +video

Is this the BMW 0 Series? If BMW are going to go further downmarket in their quest for more sales – which we know they are with their plans for front wheel drive BMWs – then short of a sub-brand marque (entirely possible some will wear the Isetta or i-setta badge) then the only number we have to play with is a big, fat 0. It seems daft to give a BMW a leading 0 and its own series, but it certainly looks to be under consideration.

Interior Motives China Conference to explore new design directions

Chinese consumers are driving new design directions, and CDN's Interior Motives China Conference in Beijing next week is set to explore how. Titled ‘New brands and the search for a design identity', the conference features an impressive speaker line-up that blends the international (Chris Bangle and VW's Wolfgang Muller Pietralla) with the regional (GM PATAC's Friedhelm Engler, Ford China's Chelsia Lau and PSA-Peugeot/Citroën China's Robert Walker), with the domestic (Shan Wei of the Beijing Automotive Technical Center (BATC), and Ken Ma of SAIC). The annual conference is the third in China to be hosted by CDN's magazine Interior Motives, and will be held on Wednesday 21 April, and Thursday 22 April, just in advance of the opening of Auto China 2010 in Beijing on Friday (23 April).

First Sight: Mercedes-Benz S-Class W222

It was one of the more memorable automotive events this year, and the massive thunderstorm only added to the drama. Last night Mercedes-Benz launched its new S-Class sedan in the delivery hall of Airbus in Hamburg and Car Design News was there to get the low-down on this eagerly-awaited limo. Context was fittingly provided by an A380 lounging in the background as the current lineup of Mercedes-Benz escorted Benz's big boy onto the stage, amidst artificial fireworks and real thunder and lightning.