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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Motorists still not switched on to electric cars

Renault A new survey of 3,000 British motorists suggests there is still a long way to go before electric cars become a serious purchasing choice for the majority, with many saying the government isn’t doing enough to promote them. According to the latest Auto Trader Owner’s Guide, only 1% of UK drivers own what it calls an Alternative Fuel Vehicle (AFV). The poll also illustrates some significant age and gender divides, and shows that price continues to be a serious hindrance to more environmentally friendly motoring.

Slots of Fun: Racers gather for a good cause

“This wasn't your traditional fundraiser,” said slot-car-enthusiast-turned-fundraiser Bruce Talamon. “This wasn't your traditional, ‘Hey, come drink and sip white wine or do a run or do a bike ride.” It was slot cars, which turned out to be a lot more fun. But it wasn't just a couple guys in a garage with some plastic track and a transformer.