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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Ferrari exec to take over top post for Lotus

A top executive is trading in his Ferrari red for the green of Lotus. Dany Bahar will take over as the CEO of the British sports-car maker on Oct. 1.

World's first 360deg car camera

By Tim Pollard Motor Industry 15 October 2007 08:27 First Nissan brought us Birdview sat-nav giving us overhead, 3D mapping; now it's launching a parking camera that can see all around the car. Owlview anyone? Clearly Nissan has missed a trick here, as it's calling its new gadget the rather more sober Around View Monitor.