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Preview: Goodwood Festival of Speed 2009 – True Grit
Fri, 20 Mar 2009By Ben Whitworth Motor Shows 20 March 2009 16:11 The 2009 Festival of Speed – held this year over the weekend of 3-5 July – will honour motorsport’s endurance heroes with a celebration of Le Mans’ 60th anniversary. ‘The Festival will pay tribute to the men who fought against the odds on the track and won,’ Lord March told CAR Online. ‘With drivers like Jochen Mass, Jacky Ickx, Jackie Stewart and Sterling Moss joining us – drivers that went the extra mile in the pursuit of victory – I’m really looking forward to seeing some of the great endurance drivers, riders and machines in action.’ The Festival will also take in a number of other important anniversaries – both Audi and Morgan will be celebrating their centenaries, the Mini will turn 50, and it will mark 40 years of Frank Williams’ involvement in Formula 1.
Study links low-speed collision-avoidance system to fewer accidents
Tue, 19 Jul 2011A study of the Volvo XC60's low accident rate offers evidence that collision avoidance systems can improve vehicle safety. The XC60, which has a low-speed collision avoidance system dubbed City Safety, was involved in 27 percent fewer property damage accidents than other mid-sized luxury SUVs, according to a report released Tuesday by the Highway Loss Data Institute. The XC60 also was involved in 51 percent fewer bodily injury accidents.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.