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MINI Coupe: The video adventure begins

MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.

Fiat launches new MultiAir engines

By Tim Pollard Motor Industry 09 March 2009 14:02 Fiat showed off the detail of its new MultiAir engines at the 2009 Geneva motor show – and we’ll finally be able to buy the tech on the new Alfa Romeo Mito supermini later in 2009. The brains behind the common-rail injection system that shook up diesel technology have now produced a new technology designed to make petrol engines more efficient and cleaner. Engineers claim the MultiAir engines – which use electrohydraulic actuation, rather than the more widely available electromechanical systems – boost power and torque, while cutting CO2 by between 10% and 25% and other pollutants by up to 60%.

Laurenz Schaffer Appointed President of BMW Group’s DesignworksUSA

There's a game of musical chairs being played at DesignworksUSA, the BMW Group's design consultancy subsidiary. Starting December 1 this year, two key executives will be taking on new roles within the design consultancy, while the company's current President will be moving on to a new position within BMW Group Design. The first appointment is that of Laurenz Schaffer, currently Director of the Munich studio of BMW Group DesignworksUSA.