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Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

Uber smartphone app to take over taxi market?

A new smartphone app called Uber is threatening to put the traditional taxi out of business. The smartphone software allows users to ‘order’ a private car, connecting passengers with regular drivers willing to hire out their vehicles. However, these aren’t taxis… On Bing: see pictures of Uber Wifi hotspots for London’s black cabs Uber originally began in San Francisco in 2009, with users able to book and reserve a car driven by a regular member of the public for journeys via text message or the dedicated smartphone app.

Car games galore at the Electronic Entertainment Expo

“Nearly every American plays video games,” said Mike Gallagher, president and CEO of the Entertainment Software Association. Lucky for you, the car enthusiast, nearly every video-game maker also makes a car-related video game. And just about all video-game makers gather once a year at the Electronic Entertainment Expo, or E3, held again in the very same Los Angeles Convention Center that houses the LA auto show.