Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Vauxhall Mokka Tech Line targets company car drivers

Vauxhall is adding a fourth trim level to the Mokka compact SUV with the Tech Line trim aimed at company car drivers for low P11D and BIK. There was a time when company cars were a great perk and taxed sensibly. But that has now loing gone – to the detriment of the car industry and the company car driver – with all fixated on P11D and BIK rates.

Autoweek Best of the Best semifinalists announced

Ten cars and 10 trucks are in the running for honors as the 2013 Autoweek Best of the Best. Semifinalists will undergo further evaluation by our editors, who will judge the vehicles based on drivetrain, ride quality, handling, exterior, interior design and fun factor. The winner will be announced in the January 7, 2013 issue.