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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
Vauxhall Antara facelift (2010) first official pics
Fri, 26 Nov 2010Vauxhall's Antara has had a mid-life crisis. Sorry, we mean facelift. There's a new look - and a £3000 price cut.
Has this artist created forms that genuinely visualize dynamic design?
Fri, 19 Sep 2014German artist Felix Deimann explores abstract shapes in his latest animation, creating a work that's full of inspiring forms. While it’s common for car designers to talk up how dynamic their designs are, and how they've been inspired by anything from a swimming shark to a fighter jet, this work is far more authentic in its visualization of movement. His thesis takes its name from the Olympic motto 'Citius, Altius, Fortius,' which is Latin for Faster, Higher, Stronger.