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Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.

Tesla Eye showcar by IED

The Istituto Europeo di Design (IED) was the only university to have a stand at the recent Geneva motor show. Occupying a booth in the center of the upper main hall, the school showcased the Eye concept, a recent project designed by students in the Master of Arts Transportation Design program in collaboration with Tesla Motors. According to IED, the Eye concept was born out of research into the identity promoted by Tesla to achieve a new objective: designing an everyday 2+2 sports car conceived to become a status-symbol; a car with engaging features and sports car performance ideally suited to a young, cosmopolitan target demographic.

Who's Where: Ralph Gilles to become Vice President of Design at Chrysler

The retirement of seasoned Chrysler designer Trevor Creed has opened the doors for Ralph Gilles, who has been appointed Vice President of Design starting September 1 this year. In his new position, Gilles will be responsible for all activities of Chrysler's Product Design Office and will report to Frank O. Klegon, Executive Vice President of Product Development.