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Contest: Mazda Design Challenge

The 'Mazda Design Challenge', launched September 27 exclusively through the social networking website Facebook, is enlisting help from Facebook users in the United States to compete to design a future Mazda 3. The winner of the contest will work with Franz von Holzhausen, director of Mazda Design in North America, and his team, to bring the concept to life, live on stage at the 2007 Los Angeles International Auto Show in November. Contestants submitted a 150-word description of their vision of the 2018 Mazda 3 including an optional sketch.

Toyota Auris Hybrid emissions cut to 84g/km

We’ve long believed that car makers better serve their customers by offering ‘Green’ options as add-ons to regular car models, and adding the hybrid option from the Prius to the Auris has seen Auris sales climb steeply whilst Prius sales drop off. There’s only so many buyers who want to shout their green halo from the rooftops, so incorporating green technologies in the regular range opens up far more possibilities for a sale. Now, with the Auris Hybrid sales growing by 69 per cent year on year in the UK, Toyota has had a play to make the Auris Hybrid even more efficient.

Porsche Design marks 40th birthday with exhibition

40 years of Porsche Design is being celebrated in an exhibition at the Porsche Museum in Stuttgart, Germany. The Porsche Design Studio was founded in 1972 by automotive legend Ferdinand Alexander Porsche – better known for his design of the iconic Porsche 911 – and has since developed consumer products for the public. Porsche designed a number of classic men's accessories such as watches, sunglasses and pens as well as a number of industrial products and household appliances, collecting honors and awards along the way.