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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Green Light For More Smart Motorway Schemes

THE Government has announced plans to speed up journey times on selected parts of the nation’s motorway network. As a result, work will start to convert the hard shoulder into a running lane on two sections of the M1 and on a stretch of the M3. The M1 work will be between junctions 28 and 31 in Derbyshire and between junctions 32 and 35a in South Yorkshire, with claims that it will boost capacity by up to a third and improve journey times by up to 10%.

Rushed urban speed limit reductions criticised

ANY RUSH towards blanket 20mph zones on urban roads needs to be slowed down, according to a survey of nearly 25,000 motorists. Almost 70% of drivers think people should be consulted before 20mph limits are imposed on their street, the AA/Populus survey showed. More than half (55%) of the 24,351 AA members in the survey said drivers' views should be sought if 20mph zones are introduced in local areas through which they travel.