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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

VW XL1 (2013) 314mpg eco-car heads for production

VW supremo Ferdinand Piech has kept his promise of putting the XL1 super-eco car into production. VW has confirmed the 313mpg XL1 will be built in limited numbers, around 50 of which are earmarked for UK sale. It's an expensive way to save money on fuel though: projected prices for the XL1 run into six figures.

'Dalek' taking on charity challenge

A GROUP of Doctor Who die-hards from Warwickshire have transformed a battered old car into a Dalek for a charity rally across Europe. Four friends have spent months turning the seven-year-old Fiat people carrier into a four-wheeled likeness of The Doctor's arch-nemesis for the Wacky Rally, starting Friday. Clare Brookes, a funeral director by trade, is hoping the eye-catching car - which has a loud hailer jammed in the sun-roof that emits "exterminate" on demand - will help them raise money for the Teenage Cancer Trust.