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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

2015 Nissan GT-R: facts and figures

Last week we told you about the 2015 Nissan GT-R, which will hit dealerships later this year. The latest GT-R will cost $103,365. The all-out track version will set you back $117,305.

Peugeot designers showcase 208's attributes

Peugeot's all-new 208, which will replace the 207 in the Spring of next year, is an important car for the French firm. With a more dynamic design than its forebear, the new 208 is both lighter and smaller than its predecessor, aiming to embody ‘the principles of agility and efficiency', Peugeot claims. In the video to the left head of design Gilles Vidal and designers Pierre Authier, Anna Costamagna and Sylvain Henry talk us through some of the key design elements of the new B-segment car.