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Renault Pitches Affordable Self-Driving Technology

RENAULT is the latest company to dip its toe into the waters of self-driving car technology. Pitching its contribution as a way of combating tiredness and stress plus allowing drivers to multitask and let the car take the strain, the French firm is looking to 2020 as the year when its bold vision could become a reality. There is a catch though, as Renault’s vision of an autonomous driving future centres around the provision of ‘protected’ roads devoid of pedestrians or other hazards to make the reality of hands off driving possible.

Mercedes-Benz F125 concept

Mercedes today revealed the F125 concept at the Frankfurt motor show. Claimed to represent ‘a radical reinterpretation of a sports sedan', the new car is also said to preview the next generation S-Class. Created in close collaboration between the technical research and development departments, as well as the Advanced Design Studios in Sindelfingen and Carlsbad, CA, Mercedes says the exterior design of the F125 is a further development of the company's current design strategy, with organic use of body surfaces, a cab-forward stance and short overhangs.

Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.