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Kia Soul (2013) first official pictures

This is the new Kia Soul. For its second generation, Kia's quirky supermini crossover has adopted design cues from the 2012 Trackster concept, and sits on a wider, stiffer chassis. The boxy Soul has been a huge hit with young drivers in America, but can this second-gen version also woo British buyers?

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Jaguar: Geneva Motor Show 2013

Jaguar has the European debut of the new Jaguar XFR-S, the new F-Type, classic Jaguars and the trailer for the Jaguar F-Type film by Ridley Scott. It’s a relatively quiet Geneva Motor Show for Jaguar with nothing really new to shout about, but there is one European debut, the new Jaguar XFR-S, and the nest instalment in the F-Type’s ongoing PR assault with a final trailer for the F-Type film by Ridley Scott. The Jaguar XF cobbled together to take a bit more of a fight to the new BMW M5 and Mercedes E63 AMG than the XFR can manage – the Jaguar XFR-S – gets its European debut at Geneva.