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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Webinars: RTT Realtime Design & Engineering Reviews

Car Design News hosted Realtime Design & Engineering Reviews Using High-End 3D Visualizations with RTT on April 6, 2011. This particular webinar explored how Virtual Reality is becoming increasingly important in the product development process. Thanks to new visualization and simulation, technologies are minimizing dependence on physical prototypes, which in turn create massive cost and time savings.

Center stack is new high-stakes battleground; showdown with safety regulators looms

For auto suppliers and gadget companies eager to get a piece of the auto industry, the hottest chunk of vehicle real estate now is the center stack. That corridor of interior space, running from the driver's right hip up through the center of the cockpit to the bottom of the windshield, has become a California gold rush of opportunity. But it is less so for traditional suppliers of molded plastics, cables, levers, buttons and radios.